The first adult novelty store, or “sex shop”, was opened in 1962 in Germany, and now in 2009, sex shops, though taboo, have become a regular part of our society and are becoming increasingly more mainstream. The controversy with all adult and pornographic items is twofold: first, sex in general encounters its own moral and religious controversies, and second, many view the pornographic videos and adult novelties sold in sex shops to be sexist: degrading and devaluing to women and designed only for the pleasure of men. Sex shops are still taboo in our society and carry a great social stigma, especially for consumers. However, in a time when sexuality is evolving to become a larger part of mainstream society and feminist have started to embrace “sex-positive feminism,” where does that leave the sex shop. Sex-positive feminism holds that women have the right to self-determination in sex, the right to pleasure, and that women should embrace their sexuality. It follows that sex shops, which sell a variety of sex toys designed for women’s pleasure and self-exploration, could play a central role in a woman’s sexuality. How do feminists feel about sex shops? It varies like any issue, especially concerning pornography. Self proclaimed “feminist” sex shops do in fact exist, but even for the run of the mill adult novelty store, items that aid in a women’s pleasure, particularly self-induced pleasure, certainly evoke principles of sex-positive feminism. Society certainly does not perceive adult novelty stores in such a way, but what about the women who work inside the store? What do they think?
The purpose of our research was to investigate what it is like to be a woman working in a sex shop, an atypical workplace typically perceived to be a sexist environment full of videos and merchandise designed to please men and degrade women in the process. We wondered what the women selling sex toys and pornography to a male-dominated clientele thought about their job. Did they enjoy their work? Did they self-identify as feminists? Did they find the merchandise they sold to be degrading, or did they see it as being sex-positive for women? It seemed an interesting world to us – to be women in an industry built to please men. Did they experience any discrimination or harassment in the workplace? Decades after the sexual revolution, we were wondering where sex-positive feminism stood in regard to sex shops, pornography, and the adult industry as a whole and what we could learn from the women working there. We interviewed three women who worked at, owned, or managed local sex shops in the Athens area. The first, Sharon from Sexy Suz Adult Emporium, was a white women in her late twenties. The second was Piper, 22, a white, transgender woman who worked at Elations. Our last interview was with Tina, an African-American women in her late twenties who worked at Southern Video. Our subjects offered different perspectives in terms of race and gender, but the context for the subjects’ experience in a sex shop is a constant between the three of them since they all work in Athens and serve a similar customer base.
Sharon is the manager of Sexy Suz Adult Emporium in Athens. She is a petite white woman in her late twenties who is very open and forthcoming about her job. “I just have a really awesome job,” she shares in her interview. 3 years ago, she started as a clerk at the Sexy Suz in Rome, GA, and not long ago was asked to manage the Athens location. Sharon feels empowered by her job in several ways: first, she feels empowered by serving in a higher-level management position usually reserved for men. She absolutely loves her job, and she also feels that through the wealth of knowledge that she has gained about sex, sex toys, lubricants, pornography, etc. that she has been empowered to educate other people about safe and pleasurable sex. The reactions Sharon receives from people people in response to her occupation are varied. Some people turn their nose up at her, and seem to immediately think “smut” or “crime” when she mentions it. Some people jump straight to thinking about religion and morality. However, Sharon says that the majority of reactions she gets are positive, and the positive reactions are increasing every day. People are curious, and sex shops are becoming more and more accepted and mainstream in our society. Sharon also clears up many misconceptions that our society seems to have about her workplace. “People just automatically think that the creepiest people come in here!” she says, yet she claims she has seen creepier people while working a typical mall retail job than at Sexy Suz. The customers she serves are nice, average people. Another misconception she clears up is that the products are all for men – she says her store serves roughly 50% men and 50% women, and that most products made for self-exploration can be used for dual pleasure by a couple. And finally, Sharon makes sure we know that not all sex shops are “dirty” or “seedy.” They are respectable retail stores like any other place.
Sharon's Experiences: SharonInterview.WAV
Piper, a 22-year-old transgender woman, works at Elations, another sex shop in Athens. She finds Elations to be a positive, non-discriminatory environment with diversity of race, gender and sexuality, and feels very empowered by that. She also says she does not receive much negative response about her job from the outside world. “Everybody loves sexual pleasure,” she says. “I don’t see why people are uncomfortable about it because everybody does it.” Interestingly, Piper says Elations’ merchandise caters almost exclusively to a female costumer base – except the videos, which are purchased mostly by men. Women are purchasing toys for their own sexual pleasure. They are embracing their sexuality and self-exploration in order to please themselves.
Tina is the only sex shop employee we spoke to who complained of sexual harassment. She was very forthright with it and brought it up without being prompted. “These men who come in here need to stop being perverts,” she asserts. She says they talk to her suggestively about pornography and genitals, and they also ask her to sleep with them. It seems with this, and with the comment about her having a lot of “freaky stuff,” that people assume Tina is promiscuous simply because she works in an adult novelty store. It is the virgin/whore dichotomy, which is something sex-positive feminism is trying to break down. Women should be able to embrace their sexuality and have the right to pleasure, without being whores.
Adult novelty stores have a steady place in our society and are not going anywhere. Their perception by the mainstream must change though – especially since they exist in a large part to aid and enhance women’s self-exploration and pleasure, and actually support sex-positive feminism. They are not all “seedy” and “dirty,” and the customers who frequent the stores are your average people. The clerks are knowledgeable people who can advise about sexual products and safety. And it seems for at least some women, the job is empowering and fun, and they enjoy the positive, open environment. Adult novelty stores carry a stigma that in most cases seems outdated and a product of a strange society that simultaneously glorifies and demonizes sex, throws it in our faces and sweeps it under the rug. Feminists even carry a stigma that does not hold up under investigation. The majority of products in the stores are meant for women’s pleasure alone, and thus the stores should be upheld as institutions promoting sex-positive feminism rather than degrading women.
This project was quite eye-opening for our group, and we each learned a lot. The ladies we interviewed turned many of our misconceptions upside down, like that most of the products were actually for women. None of us had actually ever been inside an adult novelty store, and we believed them to be taboo and believed the stigmas society had created were true. A lot of the information was surprising, like that Sharon felt she could help educate people and could help them practice safe sex – none of us ever imaged sex shop clerks to be so educated, knowledgeable, serious, or helpful. We all really loved doing the interviews and talking to these women, and we really appreciate the way they opened up to help us with our project!
*NOTE: Each woman interviewed requested not to have any photos/videos of herself posted on our blog











